About us

Wasta is a clothing brand based in Paris.

Imagined and created by two likeminded friends, Wasta finds itself at the crossroads between traditions and new lifestyles. Strongly inspired by North Africa and the Middle-East, the designs of the brand draw their inspirations from the heritage of its founders and the other cultures and influences they have experienced while growing up in France. 

 In Arabic, wasta can be translated as nepotism. We have chosen this name because behind its negative connotation, this word incorporates social dynamics and a whole system of values that we wish to showcase in the presentation of our brand. 

Indeed, the wasta system exists because we, as humans, often tend to favor those who are closest to us. Family, community, support, this is what we wish to showcase through the Wasta brand.